this was 59-year-old david culpepper just six months ago. this is david today. >> i had a face-lift and a chin implant. >> reporter: the virginia beach resident made the decision to go under the knife, after a conversation with his fiancee, cindy, a few months before their wedding. >> i lost a lot of weight. and skin was sagging on me. people said, you look more like your dad every day. >> reporter: in the last year, face-lifts among men rose 14%. liposuction rose 7%. >> men just want to look better in general. it's not just for women anymore. >> reporter: women have been pulled and plucked for decades. but now, it seems, men are just as anxious to avert the effects of father time. >> you look like a botox dog and horribly wrong. no, my god. you didn't? >> reporter: look at this episode of "modern family." jay tried to hide a botched botox job. >> what are you thinking? you're a veteran. >> this conversation has ended. let's go. >> reporter: like their female counterparts, younger and younger men are giving it a go. >> i'm going to get injec